The Five-Paragraph Essay Example | Topics and Well Written Essays - 500 words

The Five-Paragraph - Essay Example Climate change made storms fiercer causing numerous deaths and destruction of properties. The deaths associated with pollution are also increasing. O’Toole suggested two ways on how to reduce the problem of transportation in cities around the world. He proposed an expensive solution and a low cost solution. The expensive solution is to build more highways which could be costly not only in terms of constructing it, but also cannot be optimized during off hours. In addition, the construction of those highways takes years to finish not to mention that it also creates unbearable traffic during its construction. The other less costly solution is â€Å"to encourage a few of the people who want to drive during those peak minutes to travel during a different part of the day† (O’Toole). The best way to do this is to charge a toll during peak hours and if charges already exist, make it higher so that people will be discouraged to use the roads during peak hours. This would discourage motorists to use the road during peak hours unless it is absolutely necessary. This solution has many advantages. One is this will decongest the roads because unnecessary travels can instead be move to off hours to avoid the toll or do car pooling to minimize the cost in toll fees. Second, it will lessen carbon emission in the atmosphere hence lessening the pollution that contributed to carbon change and our deteriorating health. This has already been done in other industries such as hotels and airlines where airline companies and hotel operators charge more during peak season and offer discounts during off season. It worked on these industries so it should also work in addressing the problems caused by

Service Marketing Assignment Example | Topics and Well Written Essays - 2000 words

Service Marketing - Assignment Example However, People today are more selective, alert, enlightened and powerful. Traditional concept of shopping has been changed, and now conventional shops and outlets are at the verge of extinction. This makes marketers to put their effort to categorize consumers according to their response toward the unfamiliar products/services. Marketing has been often misunderstood by many managers as investing huge amounts in advertising and sales. Innovations and technological advancements have made service/product marketing highly complex and competitive. This paper will discuss some essential marketing objectives, effective method of market research, and proper implementation strategies etc. with relevant examples and reasons. A consumer in his daily life confronts with hundreds of new products and service offers. The age of cutthroat competition is compelling marketers to innovate techniques to promote their products and services. Consumer behavior is a highly important factor in marketing operations. Each purchaser is unique and his needs also might vary from others. The new concept ‘consumer is the king’ has great importance in today’s marketing scenario. Customer acquisition and retention has become too difficult for organizations. It happens because of two reasons; competition is at its peak; and customers are highly informed. Hence market research and further planning has great significance in today’s business field. Theoretical aspects of advertisements have long term effect on certain segments of people. However, investing huge amounts in advertising and sales can not be justified as marketing. 1. The initial objective of marketing is to increase product awareness among the customers. Company should have a clear and measurable strategy to assess the results of its functions. As mentioned earlier, customers have become selective more than ever before. Hence, product awareness and incessant persuasion are essential